← All services
Development · WordPress

WordPress & Plugin Development

Custom themes and bespoke plugins built in code — hooks, filters and upgrade-safe architecture, never a prebuilt theme.

Overview

I build custom WordPress themes and plugins from scratch, in code — not assembled from page builders or prebuilt themes. Everything is written with WordPress's hooks and filters, follows coding standards, and is structured to survive core and plugin updates. Whether it's a fully editable client theme or a bespoke plugin that adds a workflow WordPress doesn't have, the goal is the same: software that's clean, documented, and maintainable long after launch.

What's included

  • Custom theme development from scratch (fully editable, no page builder)
  • Bespoke plugin development to spec
  • Custom post types, taxonomies and fields (ACF Pro)
  • REST API endpoints and third-party API integrations
  • Licensing and activation systems for commercial plugins
  • Upgrade-safe, documented, standards-compliant code

Who it's for

Agencies and businesses who need genuinely custom WordPress — a complex theme, a bespoke plugin, or functionality that off-the-shelf tools can't handle — built properly the first time.

Need this for your project?

Tell me what you're working on and I'll tell you exactly how I'd approach it.

Start a project